On February 28, 2025, SAIC MAXUS officially launched the latest version of its all-electric microvan — the 2025 MAXUS V1. Designed for both commercial and multipurpose transportation needs, the new model range includes multiple body configurations with short and long wheelbases, low or high roof profiles, and options for both cargo and passenger versions. With starting prices from approximately $12,320 (converted from RMB 88,800), this new release underscores MAXUS’s strategic push to capture the urban logistics and utility EV segment.
Refined Exterior and Functional Design
The 2025 MAXUS V1 retains the brand’s signature “Circle and Square Harmony” aesthetic, emphasizing practicality with a clean, square silhouette ideal for urban maneuvering. The closed front grille design, paired with sharp LED headlights and the MAXUS lettered emblem, reflects a modern and functional front fascia. Large triangular side windows and a panoramic windshield ensure excellent driver visibility — a must-have for commercial operations.
Body dimensions for the long-wheelbase high-roof cargo variant come in at 5250 mm (L) × 1870 mm (W) × 2180 mm (H), with a 3450 mm wheelbase, providing ample cargo volume for last-mile logistics.
Interior Technology and User Experience
Significant upgrades define the cabin of the new V1. A 12.3-inch floating touchscreen, 7-inch digital instrument cluster, and a 360-degree panoramic camera system are standard on select models. Voice interaction is supported via the brand’s proprietary AI assistant, Xiaotong, offering seamless control over media, navigation, and in-vehicle apps.
The multifunctional layout supports up to 9 seats in passenger variants, with attention to occupant comfort and interior ergonomics. Over 30+ app integrations and OTA capabilities further future-proof the user experience.
Electric Powertrain and Performance
The new MAXUS V1 is powered by a permanent magnet synchronous motor delivering up to 120 kW (163 hp) and 240 Nm of torque in the high-end variant. Paired with LFP battery packs ranging from 42 kWh to 51 kWh, the van achieves up to 405 km CLTC range on a single charge.
Fast-charging from 20% to 80% takes just 0.7 hours, and all variants support 6.6 kW vehicle-to-load (V2L) functionality, allowing the van to serve as a mobile power source — ideal for field operations.
Key Specifications Overview
Here’s a concise comparison of the four main variants of the 2025 MAXUS V1:
| Variant | Power (kW / Nm) | Battery (kWh) | Range (CLTC, km) | Length × Width × Height (mm) | Cargo / Seats | Price (USD) |
|---|---|---|---|---|---|---|
| V1+ Short WB Low Roof Cargo (42kWh) | 90 / 190 | 42 | 290 | 4800 × 1870 × 1960 | 3 seats | $12,320 |
| V1+ Long WB Low Roof Cargo (50kWh) | 90 / 190 | 50 | 310 | 5250 × 1870 × 1960 | 2 seats | $17,290 |
| V1 Short WB Low Roof MPV (42kWh) | 90 / 190 | 42 | 301 | 4800 × 1870 × 1960 | 7 seats | $13,140 |
| V1 Long WB High Roof Cargo (51kWh) | 120 / 240 | 51 | 305 | 5250 × 1870 × 2180 | 2 seats | $19,940 |
*Note: Prices are converted based on current exchange rates and for reference only.
Positioning and Market Outlook
With the booming demand for electric commercial vehicles in last-mile delivery, airport shuttles, and light-duty logistics, the MAXUS V1 series positions itself competitively in the sub-$20,000 electric van segment. Its customizable platform and varied configurations make it an ideal choice for fleet operators, small businesses, and utility contractors alike.
The integration of fast-charging, vehicle-to-load capabilities, and intelligent driver aids reflects SAIC MAXUS’s ambition to stay ahead in the commercial EV space. The inclusion of AI voice controls and OTA upgradability shows a shift towards smarter fleet management and enhanced total cost of ownership.
Final Word
The 2025 MAXUS V1 sets a new benchmark for affordability, flexibility, and smart electrification in the microvan sector. Whether you’re a logistics company seeking high cargo volume, or a mobility service provider requiring adaptable seating layouts, the V1 offers a practical solution with minimal operational cost and solid technical specs.
As the global demand for compact EV vans grows, MAXUS has once again demonstrated its capability to deliver value-driven, scalable, and intelligent mobility tools to meet modern business demands.
Plan the next buying step
Use this announcement as launch background. Published prices and pre-sale details belong to that announcement; a new order needs a dated, configuration-specific offer. Explore Maxus model enquiries and confirm the factory grade, offered VIN and destination support.
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